The following year, the station gained a strong competitor in WYCD, causing WWWW's ratings to decline. I was no genius. The "AMP Radio" format featured a tight rotation of mainly current hits, similar to Mike Joseph's Hot Hits formatted stations of the late 1970s and early 1980s, which had been heard locally on WHYT. The first song played on the new "Detroit's Wheels" was "Let It Rock" by Bob Seger. Alt 106.7 Detroit Flips To Classic Rock WLLZ", "WDTW (ALT 106.7)/Detroit Flips From Alternative To Classic Rock WLLZ 'The New 106.7 Detroit's Wheels! It is owned by Audacy, Inc. and airs an alternative rock radio format. Checkpoint XP Detroit. ", For two days, WWWW stunted with a 400-Hz tone. WDTW-FM's ratings continued to be poor. The station adopted the WDZH call sign on May 3, 2010. One of Detroit's beloved radio Air Aces came to rest this week. The station also began putting more focus on newer country tracks. The move came after stunting with a loop of AC/DC’s “It’s A Long Way To The Top” for an hour. Ratings throughout The Beat's history were moderate, usually peaking in the mid-3 share range or lower. In 1988, WLLZ also introduced the nation's first weekly sports talk show on an FM rock and roll station, "The Sunday Sports Albom", hosted by Mitch Albom. The WWWW call letters remained for another year until the new call sign WLLC was adopted on October 2, 2000. Former WVMV morning host Alexander Zonjic also hosts Alexander Zonjic from A to Z on Fridays and Sundays from 7 pm to 8 pm.[18]. At that time, the station officially launched as "98.7 AMP Radio", modeled after sister stations KAMP-FM in Los Angeles, and WBMP in New York City. [14][15], On November 19, 2020 at 12:00 p.m, in the midst of its all-Christmas programming, WDZH flipped to alternative rock as Alt 98.7. The first song was "All Right Now" by Free.[6]. [10][11], Shortly after 5:00 p.m. on November 9, 2018, WDZH began stunting with Christmas music as The Rudolph Network at 98.7. DETROIT — WLLZ-FM, Detroit’s “Rockin’ Best” was born in November, 1980. Doubleday soon changed the call sign to WLLZ. Note: For radio stations that broadcast from, "106.7 The D Makes Late Evening Flip To Alternative", "Surprise! Its secret is simple according to program director John Larson: “We play whatever listeners want.”. Johnny Burt. The station's offices and studios are located on American Drive in Southfield. A longtime Detroit rock DJ who lived locally has passed away. The first official song played under the country format was "Save a Horse (Ride a Cowboy)" by Big & Rich. WLLZ – Sheri Donovan – April 7, 1994.mp3 Posted on April 26, 2012 September 2, 2012 Author George Griggs Categories Detroit Radio Logos , Flashbacks , WLLZ 3 thoughts on “SHERI DONOVAN * WLLZ * DETROIT’S WHEELS” The second clip features Detroit AOR station WLLZ ( Detroit’s Wheels ) from late 1981. The station became Detroit’s top rocker for a time. Bauer, a 1979 graduate of the Specs Howard broadcast school, was best known for his tenure at Detroit stations WLLZ-FM ("Wheels"), WABX-FM, WCSX-FM and others. The station also introduced the "Back In The Day Lunch Party" at Noon and "90s at 9" every evening. A retired Detroit radio DJ was camped out in a parking lot in Westland on Tuesday night. On September 3, 1999, at 2:05 p.m., the station relaunched as "Alice 106.7," featuring "Rockin' Hits of the '80s and '90s." WLLZ-FM Jan 1984 - Jan 1988 4 years 1 month. Weekend Personality and syndicated radio host Steve Black talks about growing up in Flint and listening to WWCK along with the Detroit stations WRIF and WLLZ. Alan Cox hosted the morning drive time shift live from a studio in Cleveland. 4,528 likes. [7][8] Unlike those two stations, WVMV did not start with 10,000 songs commercial free, instead offering commercial-free Mondays, which were discontinued in April 2011. WDZH (98.7 MHz, "Alt 98.7") is a commercial FM radio station licensed to Detroit and serving the Metropolitan Detroit radio market in Southeastern Michigan. The flip occurred concurrently with Windsor station CIMX-FM dropping its long-running alternative/active rock format in favor of country music (as part of a dual-flip with sister station CIDR-FM). In July 2002, WLLC changed its call letters to WDTW-FM and relaunched as "106.7 The Drive. Facts: Jim & George were on the original WWWW in Detroit, then WRIF, WLLZ & WCSX also in the Detroit area (Tim P. Ryan): Jim Johnson continued as morning man on WCSX to November, 2008 when he and news-anchor co-host Lynne Woodison were told their contracts would not be renewed. It was owned by Taliesin Stations and was an affiliate of the WQXR Network, based at the leading New York City classical station. On April 29, 2009, WDTW-FM silenced all its DJs, and soft-relaunched under the branding of "Detroit Fox Country 106-7." Declining ratings and revenue led owners AMFM (which became part of Clear Channel Communications in August 2000) to drop the country format at 6 p.m. on September 1, 1999. The station sold segments of time to local and national religious leaders, who presented religious instruction and also sought donations on the air to support their ministry. It was owned by Taliesin Stations and was an affiliate of the WQXR Network, based at the leading New York City classical station. Former WDRQ morning host Jay Towers was hired as program director. (Westinghouse was merged into CBS in 1995, with the radio division being renamed Infinity Broadcasting in 1997.)[4]. Recording artist Holly Dunn served as morning co-host on W4 Country during the late 1990s. It also posted #1 ratings in the teen, 18-34 and 18-49 listener demographics. A new rocker was installed on 98.7 FM, WLLZ "Detroit’s Wheels", ... “This was around 1970, and soon after I hired many other long- haired leaping gnomes as DJs. A good example of the AOR format at the time with tracks by Led Zeppelin, The Stones, The Cars, The J Geils Band and more. Shamrock Broadcasting purchased W4 in July 1979. Emphasis was eventually put on the "C" during reciting the legal station identification ("WLL..See") due to listeners mistakenly believing the station picked up call letters WLLZ, which had been used on 98.7 (now WDZH). In April 1986, Legacy Broadcasting bought WLLZ. On March 28, 2014, the station activated its HD3 sub-channel, and began airing a modern rock format, branded as "Area 9-8-7, The Real Alternative". The disc jockey thing still hung over me. In 1971, "W4" became an album oriented rock station. The call letters stood for "Detroit's WheeLLZ," since Detroit is the home of the American auto industry. [13], It was speculated that the flip was intended to preempt Entercom's WDZH from flipping to alternative under the company's own Alt brand,[13] which it had done with Amp Radio stations in several other markets immediately after its merger with CBS Radio (the station would instead switch to soft adult contemporary, before finally switching to alternative in 2020 in reaction to CIMX's flip to country). However, at 5:00 p.m. on November 12, the station flipped to a soft adult contemporary format as 98.7 The Breeze, launching with a commercial-free marathon of 10,000 songs. April 27, 2021 Use PlayStation 5 and Xbox Series X/S Controllers on iPhone with iOS 14.5 Update April 26, 2021 Mortal Kombat Was Stupid, Thankfully EA Games Win Video Game Industry’s First Oscar April 23, 2021 What Is The Future Of Captain America? The final song played on "W4 Country" was "The Dance" by Garth Brooks, followed by "The Star-Spangled Banner. WWWW became the first FM country station in Detroit since WCAR-FM's and CKLW-FM's brief tries at the format in the mid-1970s. † = Operated by Bloomberg L.P. pursuant to a time brokerage agreement. [6] Halfway through the song, it was interrupted by the audio of Kanye West's famous "Imma let you finish" scene from the 2009 MTV Video Music Awards (with new station voiceover announcer Dr. Dave Ferguson responding by saying "Uh, OK. Then we'll play Beyoncé. [12][13], Beginning in 2019 and ending the following year, WDZH carried Christmas music for the holiday season, replacing sister station WOMC as Entercom's home for the programming within its Detroit cluster. The move to country music paid off; the Detroit radio market, the nation's fifth largest at the time, had no FM country music station. WLLZ's HD2 subchannel has changed several times since its inception in 2006. Owned and operated by iHeartMedia. On May 22, the station became "106.7 The Fox." The disc jockey staff included Don Schuster and Detroit radio legend Tom Clay. From January 2006 to December 2009, the HD2 channel was known as "The Mother Trucker" and featured a mix of country and rock music. [8] But ratings for The Fox remained low during its entire run and had little impact on WYCD's audience. WLLZ, Detroit's Wheels (1980–1995) On July 16, 1980, WBFG was sold to Doubleday, which owned a number of radio stations around the U.S. in addition to its large publishing business. By the early 1990s, AM 1130 was being used as a simulcast for W4. After a short time in San Diego, Lubin returned to Detroit in 1974 for a gig at the rock station known as W4. On November 4, 2011, after the main frequency changed to classic rock, the HD2 format changed as well. It ran a contest to correctly guess the day and time that the tone would end. In December 2009, the format was changed to Clear Channel's Pride Radio which featured dance music geared toward the LGBT community. ", List of radio stations owned by iHeartMedia, List of programming syndicated by iHeartMedia, https://en.wikipedia.org/w/index.php?title=WLLZ_(FM)&oldid=1009173776, Classic rock radio stations in the United States, Short description is different from Wikidata, Articles with unsourced statements from January 2021, Creative Commons Attribution-ShareAlike License, This page was last edited on 27 February 2021, at 03:36. [23] This time, it began carrying Clear Channel's "Alternative Project" feed from iHeartRadio. He returned to WABX from 1977 to 1979 and worked at WLLZ in the 1980s. For the next week, listeners who registered at 1067needshelp.com picked the new radio format, the station's name, logo, voice of the station and number of commercials per hour. As expected following our Domain Insight report earlier today, iHeartMedia has flipped Alternative “Alt 106.7” WDTW-FM Detroit to Classic Rock “106.7 Detroit’s Wheels” WLLZ.. Owned by Doubleday & Co., the station employs a strategy developed by Bobby Hattrik, corporate vice-president of programming. - RadioInsight", "Amp Radio 98.7 Detroit Launches - RadioInsight", "V98.7 WVMV Becomes Amp Radio - Format Change Archive", "CBS Radio To Merge With Entercom - RadioInsight", "Entercom Receives FCC Approval for Merger with CBS Radio", "98.7 swaps pop hits for soft contemporary as The Breeze", "Entercom Launches 98.7 The Breeze Detroit", "Detroit stations 98.7 The Breeze and 100.3 WNIC now playing Christmas music", "Tampa Is Latest Market To Host A Christmas Format Battle", "Nationalization Takes Hold In Two Nations: Looking At Today's Three Station Format Shuffle In Detroit/Windsor", http://els.fimc.net/wvmv-fm/newsletter.asp?id=13617, https://hdradio.com/station_guides/widget.php?latitude=42.322261810303&longitude=-83.176307678223, New AMP Radio/Detroit Program Director wasting little time making changes, https://en.wikipedia.org/w/index.php?title=WDZH&oldid=1020962677, Alternative rock radio stations in the United States, Short description is different from Wikidata, Official website different in Wikidata and Wikipedia, Creative Commons Attribution-ShareAlike License, This page was last edited on 2 May 2021, at 03:04. The new WLLZ became an instant hit. Newsletter sign up. A format tweak from AOR to modern rock in June 1995 (which put the station in competition with 89X and The Planet 96.3) failed to reverse the station's dropping ratings. Radio insiders believed the station had adopted a country format only to steal listeners from WYCD, and keep co-owned 100.3 WNIC in the #1 slot. As with its main format, it competed primarily with WNIC, which has historically been the most prominent station for Christmas music in Detroit. The 80's was the best decade and it brought us the best rock station ever! The station competed primarily with iHeartMedia's mainstream AC WNIC. In addition, it blended in a few Dance cuts as well. 98.7 "Detroit's Wheels" Active Rock / Doubleday Broadcasting Mid Days Live ... Disc Jockey Clinton Township, MI. 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