In Believe IT, Jamie Kern Lima, founder of IT Cosmetics, shares the wild but true story of how a once struggling waitress turned her against-the-grain idea into an international bestselling sensation, eventually selling the company for over a billion dollars and becoming the first female CEO of a brand in L’Oréal’s 100+ year history. Kern Lima was featured on a 10-minute QVC segment where she wiped her makeup off, revealing her bare face to illustrate the use of IT Cosmetics concealers. - Jamie Kern Lima & The Becoming Unstoppable Team! - Jamie. Jamie Kern Lima is a New York Times bestselling author and Founder of IT Cosmetics, a company she started in her living room and grew to the largest luxury makeup brand in the country. Well, the 10 minutes, to be precise, in the studios of the TV shopping channel QVC, which had granted the couple a single chance to showcase their … [11][12] She also worked as a field reporter and did live reports from Vatican City for KNDU in Kennewick on Pope John Paul II's death. It's the story behind the story that I've never shared before of how it all happened, and how it almost didn't. My prayer is that Believe IT will inspire you to dream big and believe that you too have what it takes to achieve the impossible! Kern Lima resides in Los Angeles, California. She was so brave to remove her makeup and show her rosacea to show how well her makeup (that she created) covered it. In Believe IT, Jamie Kern Lima, founder of IT Cosmetics, shares the wild but true story of how a once struggling waitress turned her against-the-grain idea into an international bestselling sensation, eventually selling the company for over a billion dollars and becoming the first female CEO of a brand in L'Oréal's 100+ year history. Thank you for subscribing - I'll see you in your inbox soon! [2] Kern Lima was the last female houseguest left on that season.[10]. She is married to Paulo Lima and has two children. Believe It is not just the story of how she changed the beauty … In 2016, Kern Lima sold IT Cosmetics to L'Oréal for $1.2 billion and has been included on the Forbes' list of "America's Richest Self-Made Women" since 2017. This week, we have a very special episode to share with you featuring another one of John’s incredibly inspiring friends, Jamie Kern Lima. ~ Jamie Kern Lima, multimillionaire entrepreneur founder ‘it cosmetics’, author, b. IT Cosmetics founder Jamie Kern Lima. IT Cosmetics Founder Jamie Kern Lima on Business, Beauty and Breaking Boundaries As the beauty businesswoman steps down from her post as CEO of … 7/16/1977 SOURCE: Jamie Kern Lima’s book – Believe It! [2] She appeared in more than 1,000 live QVC shows, where IT Cosmetics became the largest beauty brand on QVC's network. Jamie Kern Lima (née Jamie Marie Kern) is an American entrepreneur, investor and media personality. You’ve got a brand new new book out [‘Believe It: How to Go from Underestimated to Unstoppable']. If you've ever doubted yourself or felt truly underestimated, Believe IT will inspire a new kind of belief and confidence in you and your dreams! [2] In 2016, Kern Lima sold IT Cosmetics to L'Oréal for $1.2 billion and has been included on the Forbes' list of "America's Richest Self-Made Women" since 2017. I poured my heart and soul into the pages of this lesson-packed book, and I'm so excited to share it with you! Before becoming the founder of one of the most popular beauty brands globally, Jamie thought she had found her dream job. Jamie Kern Lima - you are an entrepreneur who co-founded IT Cosmetics, philanthropist, mom, and an author . She is most recognized as the co-founder of IT Cosmetics and the first female chief executive officer of a L'Oréal brand in the company's history. Something went wrong. [3], Kern Lima was the first member of her family to attend college and went to Washington State University, where she graduated valedictorian. But that’s just part of the story. She is an actress, known for Forever Yours (2001), CBS This Morning (1992) and Big Brother (2000). Please enter a valid email address. Kern Lima, the majority owner, pocketed an estimated $410 million after taxes. [13], American entrepreneur and former journalist, It may require cleanup to comply with Wikipedia's content policies, particularly, Learn how and when to remove these template messages, Learn how and when to remove this template message, "It Cosmetics Founder Jamie Kern Lima to Exit Business", "This CEO went from bagging groceries to building a billion-dollar cosmetics business—here's how", Taylor, Katie The Youngest Of America's Richest Self-Made Women, "Billionaire Jamie Kern Lima's Top Travel Tips And Trips", Collins, Allison L'Oréal to Acquire IT Cosmetics for $1.2B, Frey, Kaitlyn IT Cosmetics Founder Jamie Kern Lima on Business, Beauty and Breaking Boundaries, "L'Oreal's Only Female CEO, The Founder Of IT Cosmetics, Is Leaving", "Meet the Former News Anchor Who Started a Beauty Line", "Jamie's exit from house leaves all-male finale", Yates, Jacqueline Laurean How this former news anchor turned her beauty problems into a paycheck, IT Cosmetics CEO on building her billion-dollar brand, "IT Cosmetics' Jamie Kern Lima Stresses Authenticity", Adria Montgomery-Klein and Natalie Montgomery-Carroll, https://en.wikipedia.org/w/index.php?title=Jamie_Kern_Lima&oldid=1018997390, American television reporters and correspondents, Big Brother (American TV series) contestants, Businesspeople from Jersey City, New Jersey, BLP articles lacking sources from August 2009, Wikipedia articles with possible conflicts of interest from April 2020, Wikipedia articles with undisclosed paid content from April 2020, Articles with multiple maintenance issues, Articles with unsourced statements from August 2009, Creative Commons Attribution-ShareAlike License, This page was last edited on 21 April 2021, at 00:21. It Cosmetics was purchased by L’Oreal for 1.2 Billion in 2016 … How to Go from Underestimated to Unstoppable. Jamie, whose skin condition caused to switch career into the beauty industry, started out as a news editor. IT Cosmetics Jamie Kern Lima: 'I lived completely burnt out for almost a decade' Jade Scipioni 3/9/2021 Key takeaways from Day 6 of Derek Chauvin's trial in George Floyd's death Click Below To Join Us LIVE On YouTube Or Facebook Now & Let’s Make 2021 A Year You THRIVE! A couch in the greenroom at the willfully cheerful QVC studios in West Chester, Pennsylvania, has been turned into a pretend bed with sheets, pillows, and a QVC velvet-soft blanket, but Lima is wide awake, propped up like Manet’s Olympia, although fully dressed. It was acquired by L'Oréal for $1.2 billion in 2016. Talk about a make-or-break moment. She won the title of Miss Washington USA in late 1999 and competed in the Miss USA 2000 pageant held in Branson, Missouri. 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