“We need to think about our events beyond the three days and the exhibition hall, how are people getting there? November 1947 in Baltimore) ist ein US-amerikanischer Schauspieler, der vor allem durch die 1980er-Jahre-Serie Simon & Simon bekannt wurde. Sein Filmdebüt gab er 1979 in der Verfilmung des Romans … His playing position is flanker. View Simon Parker’s profile on LinkedIn, the world’s largest professional community. “Digital can do things that live can’t but similarly live will continue to be hugely powerful. So, what is the plan for the festival when we return to physical event? How have you approached the last twelve months, I ask her? “There is some basic stuff like contactless registration, ensuring our events are sustainable and using the technology that we know is available – let’s just implement them. Simon Parker (born 6 May 2000 in New Zealand) is a New Zealand rugby union player who plays for the Chiefs in Super Rugby. 190-202) to study what he terms "structuration". I then did a similar role at UBM and was promoted to run a portfolio of events aimed at the marketing community – someone thought about the radical idea of getting a marketing professional to run shows about marketing! Facebook gives people the power to share and makes the world more open and connected. Simon is EVP for Informa Markets a global events business that operates across a number of markets and geographies. “But I’m also passionate about delivering really great events, and delivering return on investment for customers and that is what really excites me and occasionally keeps me awake at night.”. “So, I think the makeup of revenues is going to shift and I think it’s going to take a number of years for events to recover back to where they were this is particularly true if you are running an international event. He started in exhibitions at Montgomerys and joined UBM as part of the Blenheim acquisition in 1997. List of companies where Simon James Parker was involved. Matchmaking was a key component and we worked with the supplier who provides that service at our physical events to re-create that virtually.”. It seemed to be a more thoughtful and creative approach, equating the front page with an exhibition entrance and then subtly curating content and product so that it made sense for the visitor.”. I absolutely love working in licensing which is pretty much a marketing term, so it ticks all the boxes given my previous experience. In seinem Oldie-Programm. What is really apparent is how passionate Anna is about what she does and also the depth of her knowledge about her community – I finished the discussion with a question about how she got into events: “I did a modern languages degree and like most of us fell into events, my first role was at Centaur where I started in their conferences division on the marketing side. Francis Jameson Parker Jr. (* 18. Simon Parker mit Adresse ☎ Tel. “Lee Newton, the CEO of Media 10, made an interesting observation in an interview he did with Ruth where he talked about approaching exhibitions in a similar way to how they planned magazine layout. In the brand space, it really depends on the category that you’re in – if you happen to be producing home or garden related product you are OK, if you were focusing on movies, or anything in areas that have stopped their live experiences then you haven’t done so well, because all of that’s been shut down. Simon Parker follows 564 people on Medium. Simon Parker currently works at the Department of Politics at the University of York, UK. After the cancellation of Licensing Expo in March last year we decided that we wanted to bring the community together digitally – we had two platforms in play which looking back now was not a good idea. I’ve been working in events for 16 years and certainly for at least 10 of those years we’ve been talking about digitizing our businesses. So, what should we be doing to enhance experience, I ask. In the last two articles I have explored the art of creating amazing customer experience and how our understanding of data and the data strategies we adopt will manifestly shape and define what we do. We really need to be thinking about helping them through and curating the entire experience. As many people have pointed out, you really have to work on communication, weekly meetings with the whole team, where we talk about kind of main things that are happening and keep everyone in the loop. I started late in the fitness industry. What are they doing in the evening? For articles, radio features and short films: www.simonwparker.co.uk and Twitter: @SimonWIParker. There have been lots of examples of creativity across the events industry and amazing virtual events but something that is truly global and lasts a month – it must have been a gargantuan challenge; how did it go? are we looking after them when they arrive? Making those connections is the number one need and not running the physical event in Las Vegas allowed us to stage something far more progressive that represented the whole industry, not just the US market. We have spent a lot of time on coaching, particularly the sales team who are selling a completely new product set. Simon Parker: On brand with Informa’s Anna Knight, Government pilot event takes place at ACC Liverpool, Event Production Show makes Showcase official production partner. EN guest editor Simon Parker talks to Informa VP Anna Knight about the success of her brand licensing portfolio. Dann erfuhr er jedoch, dass Tom Denny, den er bis dato für seinen biologischen Vater gehalten hatte, nur sein Stiefvater ist. Lapham’s Quarterly. Most trainers start around 18, I started in my mid-twenties. Simon Baker trug bis 1993 den Namen Simon Denny. We don’t want to ignore them when physical returns or assume they’re going to revert to the same habits – we will have to be responsive and flexible on how we respond to their needs.”. Visitors should be able to scan straight into the show, scan the products and companies that they are interested in and access that immediately without the need to have to receive an email of downloads. Simon Parker I help the leaders of care home businesses to build a high-performance culture. Whilst based in London he is responsible for the Industrial portfolio with global products and events in London, the UAE, Saudi, Egypt, Turkey and Nigeria. So that is clear and as Anna says this is a massive and global industry that covers everything from Lunch Boxes to High fashion – how has the industry faired during the last 12 months, I assume it has a certain in-built resilience? University of Western Ontario. I do think we will continue to develop our thinking but the plan for this year is to run the live event (in the UK) followed two weeks later by an online event but wrap the digital platform around it so that customers can book meetings before hand. Skip to main content. Anna Knight is VP at Informa responsible for the high-profile, brand licensing portfolio. Total downloads of all papers by Simon C. Parker. Free company director check. von Simon Parker verleiht jeder exklusiven Veranstaltung den passenden Rahmen. Anna picks up this point: “I think there is still a lot of thinking that needs to be done but there will definitely be digital element to our events.”. It is a fascinating industry you get to meet so many amazing people and you literally know everything that’s going on in consumer trends everywhere which is great. We have high street retailers and online retailers, but the transaction generally is between the brand owner and the manufacturer.”. She is optimistic about the future and sees Covid as an opportunity to re-boot events and offer new and exciting opportunities for our teams and our customers alike. On balance it was it was really good for us and it definitely connected the industry when it needed it.”. Travelling the planet in search of interesting stories. The shows work with massive brands such as Disney, Nickelodeon, the big Hollywood studios and the BBC; I start by asking Anna to describe the portfolio: “We have four trade shows, conference products and also a media brand that’s still in print and also online. He has worked in variety of roles and markets, been responsible for launches and geo-adaptations and is passionate about events. Contrast that with the fleet of evergreen products that are constantly there that people are buying year-round like Sport Club products or Bentley products to name two.”. This week rather than taking a lofty, theoretical approach I thought I would get the perspective of a practitioner – someone that is working with the harsh realities of life as it currently is and is having to reconcile the “here and now” with the future and how we will re-emerge into the sunlit uplands of the post Covid event world. Anna talks about how the digital opportunity has helped extend the reach of the show: “I think for me it’s such a big opportunity to not only make sure that you’re connecting everyone that isn’t able to attend, but you’re also responding to the specific needs of these new audiences. Digital is going to help us recover for sure and whilst trade show revenue was by far the largest proportion of my revenue that will change for sure I can see digital making up a significant slice of our total revenue. That’s going to require a lot of product development a lot of transformation, but we’ve got a pretty clear picture of where we are heading, and we need to execute well but it’s hugely exciting. As Rob Miller pointed out in your piece on CX it is about connecting on an emotional level with your customers and to do that you need to really understand the needs and requirements of your community. He started in exhibitions at Montgomerys and joined UBM as part of the Blenheim acquisition in 1997. EN guest editor Simon Parker talks to Informa VP Anna Knight about the success of her brand licensing portfolio. Simon is currently Vice Chair of the AEO and is a member of the Informa Markets EMEA leadership team. Parker studierte Theater in Beloit, Wisconsin. It is not necessarily treating your event as the epicentre of everything, but it is about your community being the epicentre and your event is a significant moment in time for them but connected with a whole range of other ways to keep them engaged and connected.”. Martin Fullard is the Editor at Conference News magazine and Editorial Director at Mash Media. Before joining the Department of Politics at York in 1995 Simon Parker was Junior Research Fellow in Sociology at Jesus College, Oxford where he was appointed in 1992 soon after completing his doctorate in the Social and Political Sciences faculty at the University of Cambridge. “So, gosh this is bringing back some painful memories! He has signed for the Chiefs for the Super Rugby Aotearoa competition. Es ist eine unaufdringliche Musik, die jeden Raum in sanfte Klänge hüllt, im Hintergrund angenehm plätschert und Wohlfühlen garantiert. To deliver utopia we need to double down on the experience that our live events bring and make sure we are delivering great value for time and money. As you say the biggest event takes place in Las Vegas, which is Licensing Expo bringing together 400 exhibitors and 15,000 attendees. Karriere. I am lucky in that we work with lots of amazing consumer brands that we can work with to enhance experience but that is true of all organisers – not everyone has Disney for sure but there will be an equivalent in every industry. by Simon Parker April 8, 2021. published by Simon Parker April 8, 2021. Hi, I'm Simon. Simon Parker. “Our events facilitate meetings which are all about relationship building and finding out what the latest IPs are in the market. The portfolio consists of both events and content platforms with the two biggest events taking place in Las Vegas and London. “We need to experiment with sound, music, smell and don’t think we have to plan the floorplan in the traditional way I love the fact that there is an opportunity for us to re-invent and reimagine our events, to throw away the rule book and try new things. 489.3k Followers, 45 Following, 113 Posts - See Instagram photos and videos from Simon Baker (@snappytoes) View Simon Parker’s profile on LinkedIn, the world’s largest professional community. She then explains how the community operates and by defining ‘Brand Licensing’ gives a great insight into how the events work: “So, I think licensing is a little bit of a hidden art that no one really understands until you get to know the industry, yet all of us own “licensed” products, and it therefore touches us all to some extent. Feedback (required) Email (required) Submit If you need immediate assistance, call 877-SSRNHelp (877 777 6435) in the United States, or +1 212 448 2500 outside of the United States, 8:30AM to 6:00PM U.S. Eastern, Monday - Friday. As Anna and I discuss how the industry works it becomes apparent that unlike some shows, events in this space have a very clear and apparent reason to exist – they facilitate the conversation that ultimately becomes a transaction between the seller (in this case the brand) and the buyer (the manufacturer or retailer). Despite that it was actually, pretty successful because ultimately there was an underlying need and desire from the industry to meet and connect. We also run Brand Licensing Europe which I’m sure a lot of you readers will be familiar with. A magazine of history and ideas, celebrating ten years in print. YOU GET TO MEET ALL YOUR PEERS AND IT’S A FABULOUS WAY OF REWARDING THE BEST OF THE BEST. Profile von Personen mit dem Namen Simon Parker Parker anzeigen. Simon C. Parker . Simon James Parker currently holds the position of a Director (DIRECTOR) in INFORMA MARKETS (UK) LIMITED, Director (EXHIBITION ORGANISER) in EVENTS INDUSTRY ALLIANCE LTD and Director (EVENT ORGANISER) in THE ASSOCIATION OF EVENT ORGANISERS LIMITED. What is clear is from exhibitor feedback though is that they don’t want the physical and digital running at the same time as they really want to focus on doing business whilst at show.”. und mehr bei ☎ Das Telefonbuch Ihre Nr. Retailers are a key customer group as attendees because obviously all products have to sell via retail at some point. It runs at London Excel in Autumn and we also have two other major events in China and Japan.”. Feedback to SSRN. Simon is currently Vice Chair of the AEO and is a member of the Informa Markets EMEA leadership team. Join Facebook to connect with Simon Parker and others you may know. See the complete profile on LinkedIn and discover Simon’s connections and jobs at similar companies. And that seems like a logical and appropriate time to finish. Simon Parker Pilates works with people of all levels of ability and condition has led to many men and women achieve great success. I think it depends on which part of the industry we’re talking about; retail has obviously had severe challenges with store closures pre Covid and then many stores haven’t been able to open. That contrasts sharply with online which has done really, really well. As Mark Parsons and Stephan pointed out last week – our behavioural data was based on the years pre-Covid – habits will have undoubtedly changed. The aim is that buyers can see who’s exhibiting, search the directories and get the full digital experience. © 2009 - 2019 Mash Media Group Limited. 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