Short videos work better â a 15+ second video ad has a higher abandon rate. 20. This parameter shows stats of videos viewed for 3 seconds or more. You may be wondering how many hours of video are watched on Facebook. The average cost of a Facebook ad is $0.97 per click and $7.19 per 1,000 impressions. Facebook Live’s popularity rose by 330% since its release. Video is one of the most important tools a content marketer has in 2020. 3. Just like any marketing strategy, you need to track the most important metrics. 19. It’s a significant drop compared to last year when the total growth was 26.6%. Facebook Video Statistics (Editor’s Choice) More than 4 billion video views take place on Facebook every day. 73% of B2B marketers have reported that video plays a pivotal role in impacting the bottom line – that is the ROI. 20% of all videos on Facebook are live. Even if youâve never used Facebook for business, there are really only two important things you need to know. The statistics proving that Facebook video advertising works, and the return on marketing campaigns on this platform significantly exceeds the cost. Facebook is one of several prevalent social media platforms and has seen enormous growth over recent years. The majority of the content is links—a staggering 77% of everything you’ll come across on Facebook is just links to other content. With Facebook video consumption stats showing half a billion people watching Facebook videos each day, this is an outstanding opportunity. If you want to increase your facebook video views, it is imperative that you catch people's attention within the first 3 seconds of video. In 2018, the number of Facebook Live broadcasts reached 3.5 billion. Catch People's Attention. 1-minute, 10-second, 3-second video views. Why use Facebook analytics (a.k.a. 94% of Facebook advertising earning comes from mobile devices, and half of this sum comes from mobile-first video ads. 85% of all videos displayed on Facebook are watched on mute. Given the number of active users, Facebook videos can attract a huge audience. Video promotions are now equally as popular as photo promotions on Facebook. During a single instance of a video playing, we'll exclude any time spent replaying the video. In column CJ, you’ll find an interesting stat called Daily Total Number of Times a Video Has Been Seen Again. Video over static posts – garners five times longer views. 10-Second Views The average engagement rate for Facebook video posts is 0.26%. Facebook generates 8 billion video views per day. The good news is that video ads on Facebook have helped boost organic reach tremendously. If you create a Facebook video, you want to capture your audience’s attention most efficiently. When using Facebook for business, you need to take a structured approach that ties your social media efforts to real business goals.Analytics give you tons of valuable information that can help you track and measure your results so you can refine your strategy and measure your return on investment. According to this source, 500 million viewers watch 100 million hours of video content on Facebook daily. 87% of social video advertising spending in the USA is controlled by Facebook. 15% of all Facebook content is video. Scroll down the page a bit and you’ll see a list of your individual posts titled Top Videos . Facebook users like live streams more than recorded videos â the probability of watching a live stream is 4 times more. 10-Second Views. Statista reports that 98.3% of users are reached through any mobile device with 1.7% opening Facebook content on nonmobile devices. Facebook video posts have an average engagement rate of 6.01%. Engagement lower than the median can be indicative of an issue with the content you are posting. (HootSuite). 42% of customer service responses happen during the first 60 minutes. With Facebook videos, however, the engagement rate stands at a far more impressive 6.13%. It is estimated that Facebook live videos get 64 billion views per day. (, Intentionally consumed videos on Facebook are watched 5 times longer compared to those that are discovered. Facebook reach is generally higher on mobile devices than laptops or desktop computers. Facebook Live Videos generate watch times 3x longer than those that are no longer live. When it comes to video content, attention span statistics indicate that keeping it short and sweet is the best solution—15-second clips tend to attract viewers’ attention the most. 500 million viewers watch 100 million hours of video content on Facebook daily. More than 4 billion video views take place on Facebook every day. 85% of Facebook users … That’s strong motivation to incorporate video content in your marketing strategy. Facebook video ad revenue, combined with Instagram, was $6.81 billion that same year. To see the overall performance of your videos, head to your Facebook Page Insights and select “Videos” on the left column. If you’re looking for an amazing opportunity to reach out to a worldwide audience, Facebook is the perfect solution. Experts say that more than 100 million hours of video stream to happy viewers every day on Facebook. However, that huge growth in Facebook video consumption is not without its detractors - critics point out that a view is counted after 3 seconds on Facebook compared to 30 seconds on YouTube. Average watch time for VOD: 2.6 minutes; Average watch time for Facebook Live video: 34.5 minutes Users also like square videos â they are watched 35% more frequently than landscape ones. For static content, just drop it into any page and begin editing. Instead, you need to make sure you pay attention to the video itself to capture the viewers’ interest. Remember that the average engagement rate overall is just 0.18%. 16 Fascinating Facebook Video Statistics in 2021, Key Facebook Video Stats to Know (Editor’s Choice), What These Facebook Video Statistics Mean, Best Online Background Check Companies | 2021. 8 Billion Daily Views For Facebook Video = 100% Growth In 6 Months In November 2015, Facebook hit 8 billion video views daily, doubling its figure of 4 billion from April just 6 months earlier. They also get 13.8% more visibility. Posting your video at the most popular time on Facebook can help boost views and engagement considerably. Two-thirds of American marketers do the same. Facebook is perhaps the best social network for marketing and sales because no other platform allows you to target users with the same accuracy as Facebook. Marketers claim that videos bring 59.3% more clicks than images. So, if your video is viewed at least once for at least 3 seconds, your video will be added. Facebook video statistics we have gathered in this article show that this is the platform to use—it’s more cost-effective than YouTube and you can reach more people daily. According to Facebook video content stats, over one-tenth of all content on the platform is video. These 500 million people can generate up to eight billion views each day for Facebook videos, so this is something you need to get on board with to reach out to a vast global audience. There are various ways to do this, and one of them is through Facebook videos. So, given these figures, it’s well worth using videos rather than images or text, as people tend to engage more with Facebook video content. (, Currently, native videos are used on 90% of Facebook profiles. According to Facebook video marketing statistics, mobile-first videos can result in a 27% brand lift increase and a 23% higher chance of driving message association. (Socialbakers) It means that you need to capture the viewer’s attention in other ways, such as graphics and captions. From there, scroll down to the 'All Posts Published' to see all the posts you have published on your Page. On Facebook, cost per video view can be a fickle metric, as the platform counts a video as viewed after it’s watched for three seconds only. Using Facebook videos as a marketing tool is not only a more engaging way to interact with potential customers, but it’s also cost-effective. All the videos on facebook will display the count that how many people has seen that video. Facebook consider 3 seconds or more as a video view. (Source: TechCrunch) The total number of Facebook users back then was 1.74 billion. 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