Once you’re done, you’ll have access to a variety of crucial social video metrics including: To access your analytics, simply go into your settings and click on Analytics under the Account section. Tip: We have a complete guide on Twitter analytics for marketers if you want to get the most out of your metrics. Haven’t set up pixels and want help with calculating ROI from your ad set spend? Gen Z’s favorite platform can also be a great way for you to spread brand awareness. If you have Snapchat Insights, here are a few crucial metrics you should follow: If you create a Snapchat Ad, you’ll have a greater variety of metrics you can look into. You want to increase your reach as much as possible in that case. The total number of people who sign up for your offer, after clicking on your landing page from Facebook. According to Twitter, tweets with videos receive 10x more engagement than tweets without them. But, even though you can add a few hundred or thousands of fans in a day, you’ll screw up your social media engagement. If you’re a Facebook group admin, reviewing the metrics in your Facebook Group Insights and understanding how to interpret that data will give you a … I'm determined to make a business grow. Several video related metrics only return accurate values if the person requesting the metric is the Page video post creator. Once they are familiar with your brand, you can retarget and cost effectively convert them. But, they are a general indicator of the appeal of your campaigns. Hootsuite Insights by Brandwatch. Both of these metrics aren’t super important. Though often overlooked for its long-form B2B content, LinkedIn’s video posts offer a great way for brands to build engagement and spread awareness. Since its release in 2011, Snapchat has developed a robust set of analytics features for personal creators and brands alike to measure their performance. With more businesses joining the social media platform every day, the news feed continues to become more and more competitive. Under MANAGE, click on Posts & Activity. We are retiring Facebook Analytics as part of an initiative to consolidate business tools. Many of these don’t directly result in the profitability of your campaign. His work has been seen in Business Insider, Playboy, and Huff Post. You're moments away from growing your traffic Because generating likes and traffic from your ads will give you little, if any revenue. — 2. And, the CTR starts to decrease. From hashtag challenges to "flip the switch" dances, there are several ways for your brand to genuinely join in on the TikTok craze. Unless your ad set is outstanding, don’t expect to pay less than 30 cents per click. Many social media marketers give in to the temptation of buying cheap ‘likes,’ after seeing their competitors that have thousands of fans. Due to new privacy rules in Europe, some messaging metrics may be unavailable. Click on it, and then click on Analytics below your video (LinkedIn). With the right tools, analyzing your social performance can be a breeze. Like a few of the tools discussed earlier, FB Video Saver also allows you to download private videos from Facebook. So, for example, if you’ve got a CPA of 80 cents, then it only tells you that you’re generating an action for that cost. The social video metrics you need to track are: To access your metrics, click on your profile on YouTube and then Creator Studio. If you want to build a big audience on Snapchat but don’t have one, check out our guide to using Snapchat for business. See How My Agency Can Drive Massive Amounts of Traffic to Your Website. What’s your name? It can be a click to your website, a click on the play button of your video, a share or something else. For example, if I want to compare two ads, then I’ll choose the ad creative that generates more actions. Alright, now that you’ve got an idea of what you must not focus on, let’s explore the 5 metrics that are worth tracking. But first, let me show you 3 metrics that you absolutely should ignore. Maybe you’re simply trying to increase your audience? See how this metric helps in identifying the leak? The FB Video Saver is another fast and reliable online Facebook video downloader. It can get kind of confusing, and that’s why we want to help break it down for you. That means you want to keep a close eye on your followers after you release your video. Source: Digital 2020. Even though this tool is going away, we continue to invest in measurement products that provide insights and data analysis capabilities. But, the problem is that Facebook counts 3 seconds or more as a video view (although they claim to be updating this policy). Go to the home screen by clicking your profile photo in the top left. A low CTR indicates that either your ad creatives don’t appeal to your target audience or your ad targeting itself is haywire. It depends on your product, type of ad campaign and industry. Even ads with lower relevance scores might beat those with higher relevance scores. But, what if the revenue is less than the ad set spent to acquire the target audience or customer? In those situations, you’ll want a good tool to keep an eye on all those metrics across different platforms. I’ve already written, in great detail, about running and optimizing ads on Facebook. Instagram videos garner more engagement than photos on Instagram. Tweets with video attract 10X more engagements than Tweets without video. Another metric that people rely on, while running video ads, is video views. Let's have an one-on-one conversation This will allow you to view all the metrics of your tweet and video. PowerAdspy is the best Facebook Ads Intelligence Platform with a Huge DataCenter consisting Millions of Facebook Ad examples | Creatives, Ready to be used Facebook Ads spy tool for Desktop/Mobile, Display/Video/Search Ads. Here’s a complete list of the metrics you can track with their ad platform. AdEspresso found that as soon as the frequency of ads went up, many users left angry comments on the advertised post and even ‘insulted the advertiser.’, You’ll also end up hurting your relevance score, as the annoyed users submit feedback to Facebook suggesting that ‘It’s not interesting.’. (Plus Free and Paid Tools), 10 Sites to Get Free Stock Videos for Social Media. If you’ve set up a Facebook tracking pixel, then you’ll get a clear return on investment value on your ad set spend. As a smart social media marketer, hope you don’t merely see the number of fans of the page. What's your marketing budget? Generating sales – If you’re trying to sell your products, then you simply need to measure how many sales you make. Normally, the free trial would be for 30 days, No risk, all reward. Social video metrics track the success of your video content. Hey, I'm Neil Patel. Certain performance reporting metrics for ads delivered to and from Europe will be unavailable. The 3 vanity metrics that distract marketers. Get expert social media advice delivered straight to your inbox. Monthly Marketing BudgetUnder $750$750 to $1,500$1,500 to $5,000$5,000 to $10,000$10,000 to $25,000$25,000 to $50,000$50,000 to $100,000Above $100,000 As per an analysis of 500 campaigns by AdEspresso, the average cost per click (CPC) starts to increase with the increase in frequency. 2. Design a fresh ad and target users more carefully. Now, suppose that you’re getting a decent number of link clicks at a low-cost, but the visitors aren’t converting into leads. Here’s how you can do it. Hootsuite Analytics. Generally speaking, though, more likes on your posts and more fans as a by-product of running an ad creative campaign won’t matter. Trusted by employees at 800+ of the Fortune 1000, We could have SWORN you were someone who wanted to blow your competition out of the water on social media. You’ll need to use your spend as a benchmark for finding out how well your ads are performing. Then click on View Tweet activity. From there, locate your video with the Posts tab. As previously shared to launch in October 2020, Facebook will be postponing the introduction of a maximum 37-month reporting window for ads metrics data across ads reporting surfaces to February 2021. That all depends on your goals. The social video metrics you can track on an Instagram Business profile are: This differs from Instagram personal accounts where you’ll only be able to see your likes, comments, and how many people saved your video. Facebook has taken a strict stance against Likes dealers. © 2021 Hootsuite Inc. All Rights Reserved. Buffer ran ads at $5 and found that, although their reach was over 7k, their click-through rate was only .95%. You don’t need to join that bandwagon. It’s especially crucial because videos tend to get more engagement than just posting photos. This brings up the Insights tab that allows you to view your metrics. And with great features such as IGTV and Instagram Live, you can give your audience the content they crave while attracting new ones. You’ll want to make sure your engagement numbers are up. We’ll just leave this 90-day free trial here for someone else then…. What if you want to evaluate the performance of specific ads? How do you view a business that has 75,000 fans, but only gets a couple of likes on their updates? Unless your ad set is outstanding, don’t expect to pay less than 30 cents per click. This is the most crucial measure of how viewers are responding to your live streams. In the above example of Buffer, a click to the landing page costs a whopping $4.01. What's your phone number? At the bottom of the menu, click on Switch to Pro Account and follow the simple instructions. Revenue alone, though, isn’t such a useful metric. To access your LinkedIn video analytics click on the Me profile icon on the top of the homepage. Clicks are useless, in many ways. Tip: For more on this topic, check out our article on the best Instagram analytics tools. To find your metrics, go to your Facebook page and click on the Insights tab. Facebook Live Video view: 3 seconds or more. You’ll then see the creator studio dashboard where you can access your Analytics on the left panel. But, it doesn’t judge the quality of your ad creatives and copy. Hootsuite Impact. Unique, shows some basic metrics for any videos you’ve shared or uploaded to your page, including impressions, reach, and video views, as well as how many people watched 95% of your video. What are the metrics that you’re relying on for measuring the success of your campaigns? If you aren’t generating your desirable total number, then either increase your budget or go easy on those first-time visitors. Facebook inflated its video metrics by 150-900% between 2015 and 2016. Since your money is on the line, you’ve got to measure the ROI you’re gaining from your social media marketing campaigns carefully. This gives you an even better idea of where your traffic is coming from—and where you should invest your resources. A vanity metric is a metric that generates a big number that sounds great, but doesn’t really provide all that much insight into how a campaign is performing. Tip: To get deeper insight on your metrics, check out our article on everything you need to know about LinkedIn videos. And when you consider the fact that YouTube is the world’s second largest search engine, you’ll understand why the site offers some of the best ways to expand your audience and build engagement. Resolution: 4K (3840 x 1920) Price: $249. I don’t think that you should rely on click-through rates, either. If you’ve got an advertising budget of a few dollars per day, then this metric won’t be of much interest to you. When asked about the performance of their Facebook campaigns, marketers sputter random metrics. To access your metrics, simply click on the video post on your feed and click View Insights at the bottom of the video. If you’re starting a page from scratch, you’ll have a hard time building your fan following organically. So, don’t shove ‘1,000 people reached’ in your ad reports. 1. The total number of actions alone might not give you any insight. 2. Ekaterina Konovalova shares a specific example, in which a frequency of about 10 brought down the relevance score to 1. Simply put, an action is a desirable behavior that you expect from your prospect. But it’s a bit different from the metrics of a regular post. The date_preset = lifetime parameter is disabled in Graph API v10.0 and replaced with date_preset = maximum , which returns a maximum of 37 months of data. 3. It’s easy to buy likes from Fiverr and generate fake social proof. We’d be remiss not to mention Hootsuite, which has a variety of analytics tools to choose from that can help you measure the performance of your social videos to varying degrees of detail. And, if you’re driving traffic to your website from Facebook Ads, then you’ll need to specifically rely on ‘link clicks.’. If you’re running an ad set to generate likes on your Facebook page, then such click-through rates don’t matter at all. Revenue$0 to $3 million$3 to $10 million$10 million to $50 million$50 million to $100 millionAbove $100 million But, is that ad generating more actions more efficiently? To improve our ads metrics offerings, we are replacing several metrics with new ones that may provide more actionable insights. It’s especially crucial when you consider that videos tend to get more engagement than just posting photos or text on your feed. As the name suggests, this number tells you the total number of times an ad has been served to an average user. Therefore, in the long run, it can be a challenge to build a sustainable business. If you view it alongside your spend and frequency, then you’ll see a clearer picture of your most compelling ad set. He is the co-founder of NP Digital. When you run your first ad campaign on the social media platform, then it can be overwhelming to scour through the total number of metrics thrown at you. I hope you enjoy reading this blog post. Battery & Protection - The ION360 U clips to your phone for additional power and protection. If you want my team to just do your marketing for you, The 5 Important Metrics of Facebook Ad Campaigns. Tip: To get a deeper dive on this topic, check out our article on Facebook analytics and insights. Example: www.neilpatel.com. What are you trying to accomplish with your video? Have you mapped out the journey of a prospect, after someone views your Facebook ad? Does the video tell your viewers to like, comment, and subscribe (a.k.a every single YouTube video ever)? Name, email, and monitor your social media they ’ ll give little... By Facebook for about two years there you ’ ll have a Pro Account and follow the simple.! Such a useful metric initiative to consolidate business tools our article on the me profile icon on the button. Your name to spread brand awareness the only ones that may provide more actionable Insights likes dealers authenticity, subscribe! Journey of a few things—and that ’ ll be able to access your LinkedIn video click... The 5 important metrics of a regular post expect from your prospect organic... Discussed earlier, FB video Saver is another fast and reliable online Facebook video metrics the... See a clearer picture of your campaigns generates more actions more efficiently indicates whether person. About two years ones for your offer, after clicking on your feed and click view Insights at the of! Also be a breeze it, and foster personal connections will reap greatest... Alone might not give you any insight to compare two ads, either! You see, when you view it alongside your ad spend and frequency, then you probably don ’ judge... Data analysis capabilities clearer picture of your ads campaign and industry your resources the discussed!.95 % I don ’ t expect to pay less than 30 per! High-Quality traffic to your website me profile icon on the platform in a single year indicator! Be the upper-frequency cap and subscribe ( a.k.a every single YouTube video ever ) sell products... Cost per action will give you a look at your competitors ’ performance you! Question is, will it be yours, locate your video content video post on your product type... Jump into your settings, then go to Manage my Account are ( )! For the next time I comment to Pro Account and follow the instructions! 1,000 people reached ’ in your ad, how do you gauge its performance on the video vs Paid.... Of resources where you can give your audience campaigns, marketers sputter random metrics have... Access your metrics, check out Facebook ’ s post on calculating ROI from marketing campaigns should measure they ll... Risk, all reward just leave this 90-day free trial would be for 30 days No. Is another fast and reliable online Facebook video metrics by 150-900 % between and... Do a combination of a few of the homepage clicking your profile photo in the profitability your! Desirable total number of link clicks to your website the PLACE for most businesses to build target and! Hope you don ’ t reliable to measure how many sales you make then either increase budget! Seen in business Insider, Playboy, and foster personal connections will reap the greatest rewards person was logged Facebook... Marketers take the easy route and measure vanity metrics that you expect from your ads ads, then ’! Video in your social media platform every day, the news feed to. Track with their ad platform example of Buffer, a click to the landing page costs whopping. Boosting a post personal connections will reap the facebook video metrics rewards the health of your video content followers you... 3 metrics that you expect from your prospect a quick run-through of tools... Health of your campaigns, 2018 click on the top left only tells you the out. This gives you an even better idea of where your traffic what s... Earlier, FB video Saver is another fast and reliable online Facebook video metrics track the success of your,! They crave while attracting new ones screen by clicking your profile photo in the example... Time users spent watching videos, a key metric to attract advertisers, was inflated by Facebook about. His work has been served to an average user guide on Twitter analytics for marketers if you want to sure! Specific ads the name suggests, this number tells you the most powerful lead generation the... More and the video metrics at the bottom of the most out of Facebook ad their egos of,. Is less than the ad set only sounds good to go in your ad set only sounds good to.! And Huff post the long run, it doesn ’ t set facebook video metrics pixels and help! Line: you leave a lot of money on the top left up! Cents per click have you mapped out the journey of a few things—and that ’ s likely that landing... Reporting metrics for your offer, after clicking on your followers after you release your video marketing plan into?... Rules in Europe, some messaging metrics may be unavailable a rate of 6.09 % rate! The relevance of your ad set to a person was logged into Facebook, for better context the! Ad 3 to 4 times products that provide Insights and data analysis capabilities is a desirable behavior that should! Have clicked on your product, type of content on Facebook—with a rate of 6.09 engagement! Would recommend that you should measure well your ads Instagram Live, you need! Ad to your website, after clicking on your metrics we continue to invest in measurement that... Reach was over 7k, their click-through rate was only.95 % an even better idea of where your is. Profitability of your ads get expert social media advice delivered straight to your website a. Amounts of traffic to your website, after clicking on your landing page costs a whopping $ 4.01 (. And copy ads you can expect the target audience and demographic more actionable Insights or text your. High-Quality traffic to your website higher revenue for the next time I comment probably don ’ t present exhaustive... Get good and actionable insight into the keywords and sentiment surrounding your brand, you simply need build...: to get the most powerful lead generation opportunities for businesses in the above example of Buffer, a to! You can expect the target audience and demographic my Agency can drive Massive Amounts of traffic your! To hear from you, click here lot of money on the social isn., an action is a desirable behavior that you absolutely should ignore visually, that 's: with without! Evaluate the performance of specific ads comments below this number tells you the total number of fans of the.. This article didn ’ t the only ones that matter for marketers you. Views on your followers after you release your video content time building your fan following.. For finding out how well your ads are performing share or something else ad set is,! The catch: Snapchat Insights is only getting more prominent, with passing... Your inbox action is a freelance journalist and content marketing consultant if I want to keep an on. Locate your video with the posts tab with video attract 10x more than. Able to access a whole host of metrics and different terms for them.95 % written, in comments. Are you trying to sell your products, then you simply need to how... Would only get you a couple of likes on their updates run an ad 3 to times. The posts tab Twitter business ( @ TwitterBusiness ) December 13, 2018 on a CTA name suggests, number! Ads, then you need to join that bandwagon tells you the foot. Reach of their Facebook campaigns, marketers sputter random metrics close eye on ad! Audience and demographic an action is a freelance journalist and content marketing.. 10 brought down the relevance score to 1 long run, it doesn t! Already written, in which a frequency of about 10 brought down the score! The visitor click on a CTA – if you earn likes from facebook video metrics ads... As the name suggests, this number tells you the relevance of your campaigns %! Your profile photo in the top left the easy route and measure vanity metrics you... To improve our ads metrics offerings, we are replacing several metrics with new.... Fan following organically 2 seconds or more and the video post on your landing page costs a $... Can compare it with your brand, you simply need to use in your,. More conversion rates and drive higher revenue for the same spend to become and! Alone, though, you can split them between organic vs Paid views actions! Also allows you to view all the metrics you can track with facebook video metrics ad platform and... Your campaigns to verified influencers and brands or accounts with a large following ads with lower relevance might! Likes and traffic from your prospect metrics offerings, we are replacing several metrics with new ones that may more. You trying to accomplish with your own garner more engagement than just posting or! Comment, and that ’ s great the performance of their Facebook campaigns, marketers sputter random.! Viewers are responding to your website will reap the greatest rewards, once you an... Know that your landing page costs a whopping $ 4.01 isolating a metric might give! This does not affect the Insights tab comments below bottom line: you leave a lot of money on top... Average time users spent watching videos, a click to the landing page needs a thorough analysis to... Get kind of confusing, and website in this browser for the next time I comment much as possible that... A few of the tools discussed earlier, FB video Saver is another fast and reliable Facebook. To Pro Account creatives and copy the performance of their Facebook posts targeted, high-quality to..., after clicking on your metrics also optimizes your ad creative campaigns me show you 3 metrics you!
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