(WordStream, 2020) 5 words – the ideal length for a Facebook ad’s headline; meanwhile, the main text should be around 14 words. Ads related to credit cards, loans, and insurance were disproportionately sent to men (57.9% versus 42.1%), according to the researchers, in spite of the fact more women than men use Facebook … Hi Siddharth pal, 74% of Facebook users visit the platform each day. Thank you Varun, I am glad you liked this article. If you enjoyed reading this article, kindly give it a share. The Sprout Social report put forward the theory that 2020 would be a great year for people wanting to get the best bang out of their marketing bucks, and even suggested that costs would come more in the future, too. Facebook is still seeing consistent growth in usage, meaning that there’s a huge opportunity to connect with a large volume of your target audience. (Pew Research Center, 2019) There are 8 million active advertisers on Facebook, the vast majority of which are small and medium-sized businesses. Want to learn more Facebook advertising stats and tips? Most of you already know enough about Facebook Advertising statistics and maybe everything is working good. The Average Click Through Rate(CTR): The average CTR across all the industries is approx 0.1% only. Navin, I am glad you liked all the Facebook Advertising Statistics. 11 – Facebook Ad prices went down by 6% in 2019. (Source: AdEspresso) According to a survey, 26% of users who click on Facebook ads end up making a purchase. Key takeaways: 26% of Facebook users who clicked on ads reported making a purchase. I am a full-time Facebook Marketer, Strategic Marketing Consultant and a Speaker. 7. One place for lots of Facebook Ads, Print On Demand, Ebook Selling, Shopify Funnels, Dropshipping tips, techniques and strategies that work. Good ad copywriting can persuade your audience to click through to your website. https://monkmarketers.com/spy-competitors-facebook-ads/. Also, it is estimated that this number will increase to 87.1% in 2020. I am glad you liked this article on Facebook Advertising Statistics. Even if you are not there target audience, but those pro marketers will definitely target you because of they might be know about how to spy on competitor’s Facebook Ads. Hi Pravin, Keep going. Don’t you want to know which elements of Facebook marketing will be the most valuable to you? Hi Bishnu, But if it is good then you should think to make it better and if you are not happy with the previous experience, then this article will blow your mind. So, Facebook remains a popular choice for the marketing of products and services followed by Instagram. I’m into SEO primarily. In a 2020 Q4 earnings call, Facebook revealed that its total advertising revenue was $20.7 billion. Compared to other social media apps, Facebook covers 75% of the total ad … Nearly 1 in every 5 people who click on ads make a purchase. Stay active on the blog, more stuff is coming very soon . 65. Download this FREE ebook -275 Social Media Statistics for … Your share is extremely helpful to spread our message and help more marketers like you. This is really very much helpful. 10 Facebook Advertising Statistics of 2020 that Every Marketer Must Know 1.Active Users On Facebook: There are 1.5 Billion daily active users on Facebook as of November 2018. Facebook Ads - How brands are investing in Facebook ads, their returns and the kind of response ads receive on Facebook. While this may seem like only a negligible figure of the overall number of active users on Facebook daily, this is still a huge percentage, especially considering that the Stories feature is growing regularly. Facebook ad statistics 37. . I am glad you liked Facebook Advertising Statistics and your most of the doubts cleared in this article. Published by H. Tankovska, Feb 5, 2021 This statistic shows Facebook's advertising expense from 2014 to 2020. Stop Guessing For Target Audience And Supercharge Your Facebook Ads Targeting! It could be increased only if you can understand the exact engaging point of your followers and then people will start sharing the content. 70% of viewers bought from a brand after seeing it on YouTube. The average user spends about 20 minutes each day per visit on Facebook’s channels. Challenges of Doing Facebook Advertising 2020. Images account for 75-90% of Facebook advertising effectivity/performance. In this case, I always follow my methods to make the right audience set. I’ve been marketing since 2015 and making an era of marketing from my online businesses. (Statista, 2020) Roughly two-thirds of U.S. adults report that they are Facebook users. This statistic comes from YouTube parent company Google based on a study of 2,000 users aged 18 to 64 conducted with Talkshoppe in February 2020. Average Time Spend on Facebook: An average of … (Social Media Perth, 2020) 2020 PPC Statistics – A Comprehensive List of Pay-Per-Click Stats. Based on my years of experience with Facebook Ad, I’ve come up with the top 10 Facebook Advertising Statistics of 2018-2019. This is the first article I read on your blog. Facebook Ads Metrics Basics (How and Why) You rely on your Facebook ads to build an audience, attract customers, and ultimately drive relevant traffic back to your site. The strategies you mentioned are easy but yet powerful to build a personal brand and be everywhere. Despite ongoing controversies, “adpocalypses” and ever-emerging competition, Facebook still remains the most-used and engaged-with social platform. Facebook generated $86 billion of revenue in 2020 ($29 billion net), up from $71 billion in 2019 ($18 billion net), and $56 billion ($22 billion) in 2018 (Facebook) Facebook was estimated to have won 23.5% of US digital ad revenue over 2020 (eMarketer) Key Facebook User Statistics If their posts bore people and are ignored and scrolled past by anyone who sees them, their reach decreases gradually. 14. This is a jump, especially because some small businesses find the ad system to be a little on the expensive side. Facebook has an advertising audience of 2.14 billion. Used to do facebook marketing occasionally. It’s an increase of 2.2% (or 45 million users) since Q3 2020. Facebook Page Following: Approx 35-40% of the active users follows few Facebook pages to get updates of there interests and to explore more into there interest. This increase in revenue was caused by a 33% increase in the number of ads placed on Facebook in FY2019. I wish this Facebook Advertising Statistics will help you to make a better approach and marketing plan for 2019. 9. Cheers, Overall, 75% of women and 63% of men use Facebook. Facebook ad spend reached $31.43 billion in 2020. According to a study conducted by Emarketer, nearly 86% of US businesses were using Facebook for advertising their products and services in 2019. And, of course, always ensure that any landing pages you’re sending people to are always mobile-friendly. While the conversion rate can seem on the high side, that’s partially because CTR is so low on average.Before you feel dejected, however, think about how many ads you scroll past and how many you click and convert on. i also manage a page of facebook my traffic is also good but dont have any idea how to monitize my page kindly help . The following statistics highlight key relevant Facebook facts and can ultimately help you to navigate it better, increasing your return on investment (ROI) and leading to greater marketing success. Target audiences based on country, state, ZIP code, or radius from your business â consumers want to call local businesses. Amazing Facebook Ad Revenue Statistics In 2020, Facebook has 1.73 billion daily active users. Optimize for the ad messaging and audience targeting strategies that generate the most customers â online and over the phone. But after reading this article, I got some new awesome statistics. As a Facebook advertiser, if you’re spending a lot of money on Facebook ads, you want to make sure it does its job very well. Great advertising copy can persuade, excite, and entertain. Some speculated that the global pandemic shifted many retailers to focus on the online space, thereby increasing their Facebook ad spending. Facebook statistics show 9 out of every 10 marketers advertise on Facebook. Every new business is considering Facebook Advertising because of a few things. That’s the number of people Facebook reports can be reached with ads on its platform. Here you can read the first article–> https://monkmarketers.com/spy-competitors-facebook-ads/ Track each caller from marketing source to sale and integrate that call data with Facebook, your CRM, and other digital advertising tools. The amount of time users spend on Facebook The incredible targeting options offered by Facebook. Please read and share your views through comment. The number of users Facebook’s video ad revenue (excluding … YouTube ad statistics 21. The Q3 Results for 2020 was shared by Facebook on October 29, 2020. See references Mobile Device Users: According to the data of Facebook, more than 65% of the total users are using Facebook through Mobile app in order to access the platform, meaning that all of your content needs to be mobile-optimized. Takeaways from 2021’s Facebook demographics. But the report also showed that CTRs vary by industry, with employment and job training seeing the lowest average CTR at 0.47% and legal seeing the highest at 1.61%. The average CPC for Facebook Ads Is $1.72, while the average CTR is … Average Time Spend on Facebook: An average of 40-50 minutes spending by every active user regularly. If they publish posts that are interesting enough to get likes, comments, shares, and clicks, their reach increases with their audience. The company recorded a 25% year over year growth in this revenue stream. 47% of Facebook’s ad revenue comes from the U.S. and Canada , Nice article u digged well ,no doubt this will help me to grow my businessThank u, I am glad you liked all the Facebook Advertising Statistics. That’s awesome article, you’ve covered most of the doubt in this articles, after reading this article I got some new ideas for facebook ads… Target smartphone users with your ads â theyâre more likely to call. 38. So always create an engaging ad copy to get good relevance score of your Facebook Ads. I did the heavy research and selected the statistics which you must know to plan your 2019 winning marketing strategy and achieve the success you deserve with your Facebook advertising. I am actually Doing Blogging & SEO but sometimes using Facebook ads to promote my Blog post, this post really helps me in the future. Before planning to launch your Facebook ad campaign, it is advisable you know latest facebook advertising statistics. The operating margin for the said period was estimated at 38%. 10. Facebook’s total ad revenue is $20.7 billion. And sitting at the bustling intersection of over 1.86B people and 5M advertisers, Facebook IQ has a unique, global vantage point. Facebook Advertising Revenue In Q1, 2020, Facebook collected $17.4 billion in advertising revenue. . Nice Article Loved. YouTube ads targeted by intent have 100% higher lift in purchase intent than those targeted by demographics The ideas which you got in this article are practical concepts and you will get results when you will take action. The annual figure for the fiscal year (FY) 2019 was $69.6 billion, which is much higher when compared with $55 billion in FY2018. As of Q2 2020, Facebook ad revenue was growing 10% year-over-year (Facebook Investor Report) A Wordstream study found that across all industries, the average click-through rate on Facebook ads is 0.90% (Wordstream) The same Wordstream study found that the average conversion rate on Facebook ads is 9.21% (Wordstream) 6.1 million marketers use Facebook advertising regularly in 2020. Amazing article on facebook marketing. Want social media statistics for Pinterest, Instagram, Twitter, LinkedIn too? And they’re poised to increase by a whopping 22% in 2021 (Source: eMarketer ). 3. In Q4 2020 Facebook’s revenue from advertising was $21.22 billion. Increasing The Average Cost Per Ad: The average cost per ad increased by approx 15% in Q2 of 2018. This is a nice article. The platform got … Hey, I am Siddharth Monk Marketers is your go to resource to not just learn but make money online in reality. 6. to measure caller intent, lead quality, call outcome, and agent performance. 22. Nazim Ansari, Implement the logic according to the mentioned Facebook Advertising Statistics and rock on 2K19 Use it in your strategy and I hope it will work well in 2K19. Yes, some statistics were known for me. Facebook is still... 2. This isn’t surprising, because even though new placements have opened up (see Stories Ads on Facebook and now the new marketplace ads), there’s so much competition. 21. 86.8% of all United States marketers will continue to use Facebook marketing in 2020. According to a 2017 Facebook ad benchmarks study conducted by Wordstream, the average CTR for Facebook ads across all industries is 0.90%. I always recommend that my clients use Stories, just because it helps you fight organic reach and increases the likelihood that engaged audience members will see your content on a regular basis. Facebook. If you have any questions regarding Facebook Ads or would like to share suggestions on what I should cover next, don’t forget to join my private Facebook group — it’s totally free. Thanks For it. Organic Reach: The average organic reach is approx 5% of the total page likes. As of Q1 2020, there are 2.6 billion monthly active Facebook users. . According to study, 87.1% of marketers will adopt into Facebook marketing in 2020, a slight increase from 86.8% last year. Per Facebook statistics for 2020, the platform’s total costs and expenses were estimated at $53.29 billion. The Facebook ad statistics also reveal that the platform occupies 58% of the mobile ad revenue. The influx of boomers to Facebook highlights why it’s such a prime place to run ads, particularly among older demographics with more money to spend. Facebook secures over 40% of the total digital advertising revenue per year. 5 That is why we are launching Shifts for 2020—an ongoing content series that will steer you where people are headed, so you can accelerate your own rate of change and secure relevance in a shifting world. I will follow this blog it will help me . Marketing changes quickly, and Facebook Marketing algorithm even more so. I hope It’ll help me too boost my FB ads skills in 2019. 2. For reference to the engaging content in a specific niche, you can check my personal Facebook page here Siddharth Pal. Â Â Sitemap, Senior Content & SEO Specialist, DialogTech. Essentially, everyone has to earn their space in News Feed. Collection of Facebook advertising statistics and facts for 2021. Looking more forward to you. If you want to incentivize a big growth in followers, try running contests, hosting a sweepstake, or creating an official Facebook offer to drive a few more likes. Facebook has always made a big issue of text in images. We are waiting for like this tips, and coming soon we are waiting for many many idea to capture – audience. If you are having an interest in anything related to shopping or daily needs of your life then it’s possible that you are getting target through Facebook Marketers. So that you could plan your strategies accordingly. I am glad you liked this blog post. More than 90 million small businesses have Facebook pages. Facebookâs user base continues to experience growth (Source: Facebook users are highly engaged and frequently check their newsfeed (Source: Itâs essential to optimize your content and strategy for mobile. Thanks to this article. (Facebook Insights, 2020) 20% of Facebook’s mobile ad revenue comes from Instagram. Here’s a summary of the Facebook statistics you need to know in 2021: 2.80 billion monthly active users use Facebook. I hope this Facebook Advertising Statistics will help you to pull the profit from your Facebook Ad Campaigns. One place for lots of Facebook Ads, Print On Demand, Ebook Selling, Shopify Funnels, Dropshipping tips, techniques and strategies that work.. This is more time than they spend on any other app, including music apps, news apps, shopping apps, social networks, and more (Source: The second most popular social media platform, Instagram, is used by 73% of social media marketers (Source: The competition on this platform will inevitably heat up as spend rises (Source: Facebookâs algorithms have decreased the reach of organic posts â this means, to get more eyes on your content, you have to pay to boost it (Source: Engagement is the best way to drive reach and posts with higher engagement are less expensive to promote (Source: Itâs now more expensive than ever to reach your audience on Facebook (Source: Marketers can increase their conversion rates with an optimized landing page and a seamless call experience, should the shopper choose to engage via a phone call (Source: Facebook users have a short attention span as they scroll â advertisers should be concise and hook them right away (Source: More consumers are engaging with your Facebook ads on their mobile phones, which makes placing a call to your business more seamless than ever (Source: Whether from click-to-call buttons or landing pages, consumers often place a call after engaging with social media ads. Legal advertisers have the highest click-through rate on their Facebook ads at 1.61%. Ads Manager is your starting point for running ads on Facebook, Instagram, Messenger or Audience Network. Look at creating more vertical videos, and keep long-form posts easily digestible with short sentences and paragraphs. It may not be a lot, but then you might become a loyal customer to a new brand you love.Again, the key will be targeting the right audience and then just playing the volume game. . Hi Ramesh, The average Facebook CPM is … 25 Facebook Advertising Statistics Marketers Should Know. You can think to do Facebook marketing regularly and trust me you will love it amazingly. Hi Siddharth, They may have been around for a while, but pay-per-click advertising is still one of the most effective tools available to any marketer. Relevance Score: Ads with a Relevance Score of 3 cost about 73% more than those with a score of 8. Here’s some of the latest research about how users are interacting with our ads and the impact you might see from them. Facebook video trends indicate that this dominance will continue in the near future, with a double-digit growth estimated through 2020. with ads based on what happens on their calls â put your best callers in lookalike campaigns. Thanks for sharing your expertise. 5. Not only can these ads target specific populations of consumers, but they are also cost-effective. Can you help me one things – please suggest any book – audience things, more about audience. It’s an all-in-one tool for creating ads, managing when and where they’ll run, and tracking how well your campaigns are performing. In our mobile-first world, calls are often the most convenient way for customers to convert (Source: BIA/Kelsey). That’s Cool, Facebook has emerged a lot and a perfect place for marketers. If your image contains more than 20% text, you will receive “reduced delivery” (according to the official Facebook ad specifications).Note that Facebook ignores the text in the body copy of your ad when it … Given this, it’s hardly surprising the platform makes billions of dollars every year. There are billions of ads on the Facebook platform because the platform is free and you are the product. Facebook Ads Statistics. Facebook Advertising Statistics . Facebook ads with three (3) or lower Ad Relevance Scores cost significantly higher than ads with a score of 8. Will try to update new stuff soon. To start this new decade of Y2K with a bang, we’ve taken our popular guide to Facebook Ads metrics and updated it to include new insights for 2020. I know mostly statistics were known for you but I am sure that you were not aware that much I mentioned with all the facts and figures about Facebook Advertising Statistics. These are really useful. 67% of marketers cite Facebook as the most important social media for their strategies. You knew we couldn’t have a post on Facebook statistics without including a section on Facebook Ads! Personally, I don’t follow any book to understand the audience. 8. You can try the concepts and comment your feedback here. I’m the Founder of MonkMarketers.com. Facebook’s worldwide video advertising revenue is expected to reach $9.6 billion by 2021. 19. Despite the uncertainties presented by COVID-19, Facebook’s ad revenues grew by 4.9% in 2020. Facebook Stories: Facebook has more than 150 million story viewers every day. 1.Active Users On Facebook: There are 1.5 Billion daily active users on Facebook as of November 2018. So if you can launch ads to right target audience then this is enough time to make them your customers through Facebook Ads. 11. The total costs and expenses were estimated at $46.71 billion in 2019, noting a 14% YoY increase. Hi Siddharth, Shopping On Facebook: More than 25% of active users say that Facebook ads actually influencing there online shopping and it is increasing every day. It’s not a massive decline, no, but it makes sense to have a ‘dabble’ around with Facebook ads while prices are low. 4. If you don’t, that’s okay. 13. Monk Marketers is your go to resource to not just learn but make money online in reality. Download our infographic, Unmatched Reliability, Security & Compliance, The DialogTech Conversation Intelligence Platform, 30 Statistics Digital Marketers Need to Know in 2021, The LinkedIn Conversion Metric That Must Not Be Forgotten. Hi Venkatesh, 69% of all adults in the United States use Facebook. The company is a publicly-traded company and therefore has to generate revenue for its shareholders. Facebook’s average cost per ad increased to 15% in the second quarter of last year. I am glad Soumyadip you liked this article. A Facebook user is likely to click on 11 ads a month. Fortunately experts don’t expect this kind of growth to continue, but for now, it’s what we’ve got. Ads Manager is a powerful ad management tool, but it’s designed for advertisers of any experience level. There are very few channels for advertising that are as hot as Facebook Advertising currently. In the presented period, the expense amounted to … It also has 1.84 billion users that are visiting the social networking... Facebook is the leading social media platform, reaching 59.0 … It’s tough for human to keep up all the changes and it can be even more tough to know what they all mean. I miss reading your first article. love this information you can share with us ! Good copywriting functions as a guide—it shows people where they need to go. I am glad you liked this blog post on Facebook Advertising Statistics. Call local businesses them your customers through Facebook ads we facebook ads statistics 2020 waiting for many many idea to capture – things! 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